Joie: Innovation, Safety, and Style in Baby Gear

Joie: A Game-Changer in Safe, Stylish, and Smart Baby Gear

Parents need baby gear they can trust—products that are safe, stylish, and built to keep up with real-life parenting. That’s exactly what Joie delivers. An award-winning, internationally recognized brand, and the #1 car seat brand in the UK, Joie has been designing top-tier baby gear for over a decade. With products available in more than 100 countries, Joie has earned its reputation for making high-quality car seats, strollers, and in-home essentials that put safety and convenience first.

And now, Joie is officially in the U.S.! In August 2024, they launched a lineup of innovative car seats, strollers, and more—available at their website, Target, Babylist, and Amazon! Their mission? To give parents smart, safe, and stylish options that grow with their kids from day one.

Why Parents Are Loving Joie

Joie isn’t just another baby gear brand. Their products stand out for their thoughtful design, innovation, and safety-driven engineering.

So, what’s their secret?

• Top-notch safety: Every Joie car seat is built to protect, with future-forward testing, like enhanced side-impact protection, energy-absorbing materials, and easy-to-use installation systems.
• Grows with your kid: From infant car seats to boosters, Joie has options for every stage. Their strollers are just as adaptable, featuring adjustable reclines, one-hand folds, and lightweight designs.
• Made for real life: Parents need gear that makes life easier, not harder. Joie delivers with strollers that maneuver effortlessly, car seats that install in a snap, and designs that prioritize both function and style.
• Trend-forward looks: Forget boring baby gear. Joie’s products come in European-inspired color palettes with botanical product names inspired by nature—because style shouldn’t be sacrificed for safety.

Joie is Ahead of the Curve: What You Need to Know About the New Safety Standards

Big changes are coming to car seat safety regulations, and Joie is already ahead of the game. Nearly all of their car seats are compliant with the upcoming FMVSS 213a/213b standards, meaning they’re designed to meet and exceed the latest crash-testing protocols for frontal and side impact testing.

These new standards focus on updated crash test requirements and enhanced performance measures. And Joie? They’re not just keeping up—they’re setting the bar higher. Their car seats go beyond the minimum requirements, incorporating:

• Energy-absorbing materials for better impact protection
• Reinforced side-impact protection to keep little passengers safe
• Easy installation features that help parents get a secure fit every time
• Smarter crash test dummies to give an accurate look at what’s happening during a crash

To help parents understand what these changes mean, Joie is launching an educational campaign that breaks down the updates and what to look for when buying a car seat. By providing transparent, easy-to-understand information, Joie ensures that families can shop with confidence, knowing they are selecting products built for the future of child passenger safety. Because at the end of the day, informed parents make safer choices.

Spotlight on Two Parent-Favorite Joie Products

Two of Joie’s standout car seats are already making waves with parents:

Chili Spin 360: 2-in-1 Rotating Car Seat

The Chili Spin 360 is a dream for parents who want a hassle-free car seat experience. The smooth 360-degree rotation makes getting a child in and out of the car easier than ever—no awkward twisting or back-breaking maneuvers. The easy seat belt installation ensures a secure fit in most vehicles, and extended rear-facing capability means added protection for little ones. Plus, the high-quality padding and deep recline in either direction keeps kids comfy for the long haul.

‍Check out our full review of the Joie Chili Spin 360 here.

Nutmeg & Mint Latch Travel System

The Nutmeg & Mint Latch Travel System is anything but ordinary. Unlike most infant car seats, this one doesn’t come with a separate base—it has built-in rigid lower anchors, making installation quick and secure every time. The lightweight design makes carrying the seat a breeze, while premium padding and side-impact protection keep babies safe and comfortable. The stroller? It’s smooth, easy to maneuver, and features an easy one-hand fold for maximum convenience. Storage space, adjustable handlebars, and sleek design make this travel system a no-brainer for busy parents.

‍Check out our full review of the Joie Mint Latch here.

Need Help Navigating Joie Car Seats? Meet Claire, Joie’s CPST

Installing a car seat can be confusing, and Joie knows parents need support. That’s why they have Claire, their in-house Child Passenger Safety Technician (CPST). Claire is an expert in car seat safety and works with Joie to educate, mentor, and ensure their products are designed with parents in mind.

Need help installing your Joie car seat? Have a question about fit or safety? Connect with Claire on Instagram or Facebook for expert advice and peace of mind, and even schedule a virtual call to get real-time support.

Final Thoughts: Why Joie is a Must-Know Brand for Parents

Joie is changing the game when it comes to baby gear. Their commitment to safety, innovation, and style makes them a brand parents can trust. Whether you're searching for a car seat that meets the latest safety standards or a travel system that simplifies everyday life, Joie has you covered.

Parenting is tough—but choosing safe, smart, and stylish baby gear doesn’t have to be. Check out our Car Seat Finder Tool to find the right seat for you!